The evolution of the company, while maintaining the original ideals, takes shape for the first time in Turin in a new structure, which was born from the desire to create a focus point aimed at the city: the structure will not be a simple hotel or a student house. The goal of CX is to have a common ground interconnected with the city: hence the choice to think of large open windows visible from the outside, a ground floor that can be used not only by users but also by hotel guests and citizens passing through.
The strong point of the new CX is to create a new community of students and guests who use the common spaces in a free and flexible way: from the lounge areas to the gym, from the study room to the kitchen, to the panoramic rooftop on the 8th floor, from where they can enjoy a breathtaking view of the Po and the hills of Turin.
The gem of this structure is then a hybrid space mix between laundry and entertainment room, a sort of Dark room on the 1st floor where students can organize events or private parties or simply relax waiting their turn in the laundry.
In every corner of CXTurin I Regina the rigor of the existing architecture is broken leaving room for an explosion of materials and colors and renewed informality.
The furnishings of the common areas combine iconic pieces of Italian design and production, creating a continuous contrast between pop and soft colors.
The explosive mood of the common areas then finds peace in the rooms, where the intent is to recreate for each guest a familiar and personal environment, widely customizable.